Kaikki kirjat 35 % alennuksella koodilla: BOOKS

  • check Yli 10 miljoonaa kirjaa
  • check Uutuuksia joka päivä
  • check Yli 1 miljoona asiakasta luottaa meihin
  • check Hyvät hinnat ja alennukset
  • check Toimitus koko Eurooppaan

Advertising - Iain Macrury

englanti
2008-12-19
80,74 € 124,22 €

-35% koodilla BOOKS

Toimittajalla varastossa

Toimitus 15-21 arkipäivässä

30 päivän palautusoikeus

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how adve ... Täydellinen kuvaus

Saatat myös pitää

Kuvaus

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Lisätietoja

Kirjoittaja Iain Macrury
Julkaisija Routledge
Julkaisuvuosi 2008
Kannen tyyppi Pehmeäkantinen
EAN 9780415251266
Kirjoita oma arvostelusi
Arvostelet: Advertising
Arvostelusi:

Goodreads-arvostelut

80,74 € 124,22 €