Analyzing and Reporting Focus Group Results - Richard A. Krueger
-35% koodilla BOOKS
Toimitus 15-21 arkipäivässä
30 päivän palautusoikeus
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and veri ... Täydellinen kuvaus
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Kuvaus
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Lisätietoja
| Kirjoittaja | Richard A. Krueger |
|---|---|
| Julkaisija | Sage Publications |
| Julkaisuvuosi | 1997 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9780761908166 |