Applied Marketing Analytics Using Python - Gokhan Yildirim,Raoul V Kübler
-25% koodilla BOOKS
Toimitus 10-16 arkipäivässä
30 päivän palautusoikeus
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book support ... Täydellinen kuvaus
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Kuvaus
Lisätietoja
| Kirjoittaja | Gokhan Yildirim, Raoul V Kübler |
|---|---|
| Julkaisija | Sage Publications Ltd. |
| Julkaisuvuosi | 2025 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9781529684162 |