Research shows that 88 percent of employees are not enthusiastic about their work. This is a huge waste of talent and energy. In this book, teacher and researcher Sebastiaan Kodden presents a step-by-step plan towards a more enthusiastic approach to work, all on the basis of practically applicable management theories, personal experience and meetings with highly-skilled (sports) legends. This book helps you to become a HERO - a Highly Energetic Responsible Operator. A HERO - literally a HELD in Dutch - is enthusiastic, motivated and knows where his talents lie. A HERO has more fun at work, will get better results and has an increased chance of success. 'Be a HERO' is written for anyone looking for new energy, passion and enthusiasm and managers who want to grow their organization on the basis of a positive flow. 'This book is one of the most inspiring books about how we can use dedication, knowledge and creativity to achieve exceptional performance. Sebastiaan's description of his heroes makes you want to apply their insights and opinions in your own life. This book awakens the hero in us all!' - Prof. Jeff B.R. Gaspersz, Professor at Nyenrode Business University.