Citizen Marketers - Jackie Huba,Ben McConnell
-35% koodilla BOOKS
Toimitus 22-28 arkipäivässä
30 päivän palautusoikeus
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and servic ... Täydellinen kuvaus
Saatat myös pitää
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-35% koodilla BOOKS
Varastossa
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-35% koodilla BOOKS
Varastossa
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Why Nations Fail: The Origins of Power, Prosperity and Poverty
Daron Acemoglu, James A. Robinson
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-35% koodilla BOOKS
Varastossa
TOP
Clear Thinking: The Art and Science of Making Better Decisions
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Vienna: How the City of Ideas Created the Modern World
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-35% koodilla BOOKS
Varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Influence: The Psychology of Persuasion
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Co-Intelligence: Living and Working with AI
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-35% koodilla BOOKS
Toimittajalla varastossa
Kuvaus
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
Lisätietoja
| Kirjoittaja | Jackie Huba, Ben McConnell |
|---|---|
| Julkaisija | Touchladybirdlucky Studios |
| Julkaisuvuosi | 2012 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9780988195417 |