Commercial Research - Adel Ouertani
-35% koodilla BOOKS
Toimitus 12-18 arkipäivässä
30 päivän palautusoikeus
This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judg ... Täydellinen kuvaus
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Kuvaus
This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3. learn how to apply marketing research techniques and methods (through a real marketing research project). 4. learn how to analyze and interpret research data collected through primary research.
Lisätietoja
| Kirjoittaja | Adel Ouertani |
|---|---|
| Julkaisija | Our Knowledge Publishing |
| Julkaisuvuosi | 2024 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9786207911684 |