Comparative Advertising: History, Theory, and Practice - Fred Beard
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Toimitus 28-34 arkipäivässä
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Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
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Kuvaus
Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
Lisätietoja
| Kirjoittaja | Fred Beard |
|---|---|
| Julkaisija | Lexington Books |
| Julkaisuvuosi | 2018 |
| Kannen tyyppi | Kovakantinen |
| EAN | 9781498560320 |