Consumer Anger: At its source - Venessa Funches
-35% koodilla BOOKS
Toimitus 15-21 arkipäivässä
30 päivän palautusoikeus
Consumer anger is definitely increasing. In fact, studies show consumers are angrier than ever. But why? Firms are vying to form profitable relationships with consumers. Unfortunately, these relationships are not always satisfying for consumers. The results of this dissatisfaction are broken psychological contracts with consumers. The consequences of consumer anger in today's business environment are far gr ... Täydellinen kuvaus
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Kuvaus
Consumer anger is definitely increasing. In fact, studies show consumers are angrier than ever. But why? Firms are vying to form profitable relationships with consumers. Unfortunately, these relationships are not always satisfying for consumers. The results of this dissatisfaction are broken psychological contracts with consumers. The consequences of consumer anger in today's business environment are far greater than just one lost consumer. Firm's should beware. The tables are turning.
Lisätietoja
| Kirjoittaja | Venessa Funches |
|---|---|
| Julkaisija | LAP LAMBERT Academic Publishing |
| Julkaisuvuosi | 2017 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9786202021463 |