Consumer Behavior - Dawn Iacobucci,Ayalla Ruvio
-25% koodilla BOOKS
Toimitus 28-34 arkipäivässä
30 päivän palautusoikeus
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Kuvaus
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Lisätietoja
| Kirjoittaja | Dawn Iacobucci, Ayalla Ruvio |
|---|---|
| Julkaisija | Wiley |
| Julkaisuvuosi | 2023 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9781119912415 |