Consumer Behavior - Wayne Hoyer,Deborah J. Macinnis,Rik Pieters
-25% koodilla BOOKS
Toimitus 31-37 arkipäivässä
30 päivän palautusoikeus
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today¿s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emergin ... Täydellinen kuvaus
Saatat myös pitää
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-25% koodilla BOOKS
Varastossa
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-25% koodilla BOOKS
Varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-25% koodilla BOOKS
Varastossa
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Vienna: How the City of Ideas Created the Modern World
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers
-25% koodilla BOOKS
Varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Co-Intelligence: Living and Working with AI
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Common Good Economy: A New Compass
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Berkshire Hathaway Letters to Shareholders: 1965-2024
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
One Up On Wall Street: How To Use What You Already Know To Make Money in the Market
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Effective Executive: The Definitive Guide to Getting the Right Things Done
-25% koodilla BOOKS
Toimittajalla varastossa
Kuvaus
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today¿s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Lisätietoja
| Kirjoittaja | Wayne Hoyer, Deborah J. Macinnis, Rik Pieters |
|---|---|
| Julkaisija | Cengage Learning, Inc |
| Julkaisuvuosi | 2017 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9781305507272 |