CONSUMER BEHAVIOR: TEXT & CASES - Shobana R.
-25% koodilla BOOKS
Toimitus 12-18 arkipäivässä
30 päivän palautusoikeus
Consumer is regarded as the king in modern marketing. In a market economy, the concept of consumer is given the highest priority, and every effort is made to encourage consumer satisfaction. Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as ¿the decision process and physi ... Täydellinen kuvaus
Saatat myös pitää
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-25% koodilla BOOKS
Varastossa
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-25% koodilla BOOKS
Varastossa
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-25% koodilla BOOKS
Varastossa
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Vienna: How the City of Ideas Created the Modern World
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-25% koodilla BOOKS
Varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Co-Intelligence: Living and Working with AI
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Common Good Economy: A New Compass
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Berkshire Hathaway Letters to Shareholders: 1965-2024
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
One Up On Wall Street: How To Use What You Already Know To Make Money in the Market
-25% koodilla BOOKS
Toimittajalla varastossa
Kuvaus
Consumer is regarded as the king in modern marketing. In a market economy, the concept of consumer is given the highest priority, and every effort is made to encourage consumer satisfaction. Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as ¿the decision process and physical activity engaged in evaluating, acquiring, using or disposing of goods and services.¿ Market segmentation is an important aspect of consumer behavior. Consumers can be segmented along many dimensions, including product usage, demographics (the objective aspects of a population, such as age and sex) and psycho graphics (psychological and lifestyle characteristics). Emerging developments, such as the new emphasis on relationship marketing and the practice of database marketing, mean that marketers are much more attuned to the wants and needs of different consumer groups. Marketing activities exert an enormous impact on individuals.
Lisätietoja
| Kirjoittaja | Shobana R. |
|---|---|
| Julkaisija | LAP LAMBERT Academic Publishing |
| Julkaisuvuosi | 2020 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9786202803557 |