Consumer Behaviour and Analytics - Andrew Smith
-25% koodilla BOOKS
Toimitus 17-23 arkipäivässä
30 päivän palautusoikeus
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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Kuvaus
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Lisätietoja
| Kirjoittaja | Andrew Smith |
|---|---|
| Julkaisija | Routledge |
| Julkaisuvuosi | 2023 |
| Kannen tyyppi | Kovakantinen |
| EAN | 9781032388373 |