Contagious: Why Things Catch on - Jonah Berger
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Toimitus 22-28 arkipäivässä
30 päivän palautusoikeus
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Kuvaus
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Lisätietoja
| Kirjoittaja | Jonah Berger |
|---|---|
| Julkaisija | Simon & Schuster |
| Julkaisuvuosi | 2013 |
| Kannen tyyppi | Kovakantinen |
| EAN | 9781451686579 |