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Cracking the Ad Code - Jacob Goldenberg,David Mazursky,Amnon Levav

englanti
2009-04-09
133,31 € 177,74 €

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Toimitus 17-23 arkipäivässä

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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspec ... Täydellinen kuvaus

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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

Lisätietoja

Kirjoittaja Jacob Goldenberg, David Mazursky, Amnon Levav
Julkaisija Cambridge University Press
Julkaisuvuosi 2009
Kannen tyyppi Kovakantinen
EAN 9780521859059
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Arvostelet: Cracking the Ad Code
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133,31 € 177,74 €