Creating Beauty is more than a memoir. It is a legacy of creativity and a life manifesto handed down by Geraldine Pember to young women entrepreneurs for whom aesthetics are integral to the business they are in. Born in Australia of British lineage, Geraldine has always seen her career as more of a calling, one that has given her life purpose. As she says herself in the introduction to the book, "When I meet someone new, I think, 'Why are you here now? What can you teach me? What can I give of myself to you?'... I want all who read this book to realize your own singular ability to bring forth beauty from the earth of your creativity. Know that your story is worth telling, too." At 93 and counting, Geraldine tells the story of a life fully lived on two continents. Getting married, having two children and owning two different businesses - one in Australia as a photographer and beauty salon owner and the other as a floral designer, event planner and adult education instructor in Walnut Creek, California - she has gifted us with a story that exhibits her generosity, sharing her life lessons with an authenticity that helps us learn as we read about them. A portion of the proceeds from the sale of this book will go to several organizations Geraldine wrote about in the book.