Learn to:

• Manage the total customer experience
• Collect, measure, and interpret customer data
• Use data to build strong customer relationships
• Transition to a data-driven customer experience

Understand customers, enhance branding, and drive sales with customer analytics

Understanding customer behavior and ensuring a positive experience are crucial to business success. This easy-to-read guide provides everything you need to know to stay on track, from interpreting customer data and testing to understanding usability metrics and enhancing brand awareness. Dive in, and connect with your customers like never before!

• Segmenting customers - apply segmenting to your customer base with a complete breakdown of the process and the advantages you'll gain through segmenting
• The customer journey - explore the entire customer journey by applying usability metrics, customer satisfaction and benchmarking studies, customer awareness measures, post-purchase analytics, and more
• Testing, testing, testing - find out what to measure, how to measure, ways to interpret data, and how to use A/B testing and purchasing testing to gain valuable insight
• Let's get real - apply real-world customer analytics examples from top companies to your own endeavors
• What's in an attitude? - understand how customer attitudes influence behavior and the effectiveness of your brand

Open the book and find:

• A complete overview of measuring branding and customer awareness
• How to measure and track customer loyalty
• The skinny on product requirements and development
• Tips on understanding and acting on usability metrics
• The lowdown on prediction and statistics in understanding customers
• Ten customer metrics you should collect
• Ten methods to improve the customer experience