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Customer Experience Management - Brooke R Envick,Brooke R Envick, PH D

englanti
2015-05-10
14,87 € 22,87 €

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Customer Experience Management (CXM) is a fairly straight forward and simple, yet comprehensive means of auditing your customer's entire experience. It is a process that addresses the full spectrum of their wants and needs. There are several intersecting messages, product or service features, opinions, and emotions felt along the way. You want your customers to view your business as a value to them, which r ... Täydellinen kuvaus

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Customer Experience Management (CXM) is a fairly straight forward and simple, yet comprehensive means of auditing your customer's entire experience. It is a process that addresses the full spectrum of their wants and needs. There are several intersecting messages, product or service features, opinions, and emotions felt along the way. You want your customers to view your business as a value to them, which results in being more profitable, being better aligned strategically within the market, and helping to ensure sustainability. Research suggests that businesses who offer the best customer experiences have lower customer churn and more customer referrals.

Lisätietoja

Kirjoittaja Brooke R Envick, Brooke R Envick, PH D
Julkaisija CreateSpace Independent Publishing Platform
Julkaisuvuosi 2015
Kannen tyyppi Pehmeäkantinen
EAN 9781512144048
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Arvostelet: Customer Experience Management
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14,87 € 22,87 €