Customer Preference - Mohammed Adnan V. L.
-25% koodilla BOOKS
Toimitus 12-18 arkipäivässä
30 päivän palautusoikeus
Research into this area of consumer behavior has brought understanding to some of the major issues with standard customer satisfaction research. Most importantly, we have come to realize that high customer satisfaction does not assure continued customer preference. Satisfaction research over the past demonstrates that high satisfaction scores, while a measure of corporate performance on a set of important c ... Täydellinen kuvaus
Saatat myös pitää
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-25% koodilla BOOKS
Varastossa
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-25% koodilla BOOKS
Varastossa
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-25% koodilla BOOKS
Varastossa
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Vienna: How the City of Ideas Created the Modern World
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-25% koodilla BOOKS
Varastossa
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Co-Intelligence: Living and Working with AI
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Common Good Economy: A New Compass
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Berkshire Hathaway Letters to Shareholders: 1965-2024
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
One Up On Wall Street: How To Use What You Already Know To Make Money in the Market
-25% koodilla BOOKS
Toimittajalla varastossa
Kuvaus
Research into this area of consumer behavior has brought understanding to some of the major issues with standard customer satisfaction research. Most importantly, we have come to realize that high customer satisfaction does not assure continued customer preference. Satisfaction research over the past demonstrates that high satisfaction scores, while a measure of corporate performance on a set of important criteria, do not adequately explain the composition of preference formation and therefore often serve as insufficient predictors of sustained preference or what is normally referred to as customer loyalty. Loyalty as a concept has also shown itself to be difficult to define. Like beauty, loyalty is truly in the eye of the beholder. We understand there are different types and degrees of loyalty and some of these are not appropriate in describing the relationship between a consumer and a company.
Lisätietoja
| Kirjoittaja | Mohammed Adnan V. L. |
|---|---|
| Julkaisija | LAP LAMBERT Academic Publishing |
| Julkaisuvuosi | 2013 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9783659333941 |