Jumpstart your journey into data with this clear, approachable introduction designed for absolute beginners. Whether you're a student, educator, or curious career-changer, this book walks you through essential concepts-from wrangling data and reading charts to understanding AI, ethics, and career paths-using real-world examples and plain language.

Pair this book with companion books with lab exercises to practice (available in R and Orange), slides, solution guides and more available resources at our website to bring your learning data analytics to life.