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Direct, Digital & Data-Driven Marketing - Lisa Spiller

englanti
2020-02-01
202,02 € 310,80 €

-35% koodilla BOOKS

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Toimitus 10-16 arkipäivässä

30 päivän palautusoikeus

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern ... Täydellinen kuvaus

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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Lisätietoja

Kirjoittaja Lisa Spiller
Julkaisija SAGE Publications Ltd
Julkaisuvuosi 2020
Kannen tyyppi Pehmeäkantinen
EAN 9781529708172
Kirjoita oma arvostelusi
Arvostelet: Direct, Digital & Data-Driven Marketing
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202,02 € 310,80 €