Is your company prepared for the next digital shift in business? Author and digital consultant Louis Lamoureux makes the case that we are entering a third digital era-one in which established companies have a better chance at winning than startups. Learn how to embed digital in your products and services, drive down your operating costs, and dramatically improve your customer's journey. Be the disrupter in your industry. In this book, you'll discover: - New research and clear evidence that companies that embrace digital technology outperform their industry peers - Why the world is moving beyond Social and Mobile to Artificial Intelligence and Robotics-and why you need to do the same - The key technologies that are driving the next digital era - How to define the digital initiatives that your company should undertake The book's research shows that S&P 500 companies that are more active in digital initiatives achieve 6% more market cap growth on average than less active companies. That is $1 billion more value growth per year. Profitability, return on assets and revenue growth are also examined. Digitally active companies perform better.