The Egg Solid Theory is a metaphor that separates those that are committed to working really hard to achieve their success and those that are interested in looking successful while mining for shortcuts in life.

When you enter a space and see that there are two eggs lying on the counter across the room. Are you able to tell which egg was boiled and which egg was taken directly out of the carton without holding or getting really close to them?

The boiled egg represents someone that has worked really hard to achieve their goals. The boiled egg has been placed on a stove and has been under fire for 12-15 minutes in order to become solid. The fire represents going through life's ups and downs. Not everything will go your way in life. When you're trying to get to the next level, you will hear the word no way more times than you hear the word yes. You will have a few cracks, some bruises, but if you're really focused on achieving your goals, especially the ones that are aligned with your passion, then you have no choice but to keep going.

The other egg that was pulled directly out of the carton symbolizes someone that looks for shortcuts in order to achieve his or her goals. They haven't been through anything. They may have been born with a silver spoon and not required to do much growing up or they are the type to expect handouts in life. If they try something and it doesn't work, give up and quit. They complain that nobody supports or helps them to achieve their goals.

I believe all kids have a desire to become successful in life. But how? First, we must define what success means to us. What is success? Is it money? Is it cars & homes? Is it love? Is it peace? What is it? Once you define what success means to you, then you must design a blueprint for you to follow in order to achieve your success.

I will lay out eight (8) steps in this book that will help you create a strong foundation for success in your life. I will also share personal examples and never before heard stories of when I had to use each of these steps along my 30-year journey as the CEO & Founder of The 411 Brand Inc.