At the North Pole, Santa has trapped the working-class elves in a vicious cycle of poverty and fear, squeezing every last ounce of productivity from them in order to maintain his massive global manufacturing and distribution system.

However, the tiniest of persons can bring about great change, and this is the story of one of them-a brave elf named Henrik, who decides to make a harrowing journey to the land of the humans to inform them of the elves' plight. When Henrik arrives in a sleepy New England town, he meets Charles Sinclair, the precocious editor of George Washington Middle School's struggling student newspaper. Together, the duo must overcome Santa's threats and machinations to educate the public about the misery the elves endure at Santa's cruel hands. When American boys and girls are confronted with this painful reality, they must decide whether to continue enjoying their Christmas toys each year, or make the sacrifices that are necessary to address the suffering others experience to make them.

A timely allegory for income inequality and unfair labor practices across the globe, Elfquality Now! is a Christmas classic for the modern age.