Ethnography at Work - Brian Moeran
-35% koodilla BOOKS
Toimitus 15-21 arkipäivässä
30 päivän palautusoikeus
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to ... Täydellinen kuvaus
Saatat myös pitää
TOP
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
-35% koodilla BOOKS
Varastossa
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-35% koodilla BOOKS
Varastossa
TOP
The Nord Stream Conspiracy: The Inside Story of the Explosions That Shook the World
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype
Clarissa Pinkola Estés, Clarissa Pinkola Estes
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Sapiens: A Brief History of Humankind
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
How Democracies Die
Steven Levitsky, Daniel Ziblatt
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Prisoners of Geography: Updated 10th Anniversary Edition: Ten Maps That Tell You Everything You Need To Know About Global Politics
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Classic Football Shirts
Classic Football Shirts, Rory Smith
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind
Daniel J. Siegel, Tina Payne Bryson
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Everything I Know About Love: Now a Major BBC One Series
-35% koodilla BOOKS
Varastossa
TOP
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
The Unabridged Journals of Sylvia Plath
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
To Kill a Mockingbird. 60th Anniversary Edition
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Caliban and the Witch: Women, the Body and Primitive Accumulation
-35% koodilla BOOKS
Toimittajalla varastossa
TOP
Breaking Through: My Life in Science
-35% koodilla BOOKS
Toimittajalla varastossa
Kuvaus
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
Lisätietoja
| Kirjoittaja | Brian Moeran |
|---|---|
| Julkaisija | Routledge |
| Julkaisuvuosi | 2007 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9781845204983 |