Kaikki kirjat 25 % alennuksella koodilla: BOOKS

  • check Yli 10 miljoonaa kirjaa
  • check Uutuuksia joka päivä
  • check Yli 1 miljoona asiakasta luottaa meihin
  • check Hyvät hinnat ja alennukset
  • check Toimitus koko Eurooppaan

Eye-Tracking - Kathy Conklin,Ana Pellicer-Sánchez,Gareth Carrol

englanti
2019-03-22
63,29 € 84,39 €

-25% koodilla BOOKS

Toimittajalla varastossa

Toimitus 15-21 arkipäivässä

30 päivän palautusoikeus

Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimen ... Täydellinen kuvaus

Saatat myös pitää

Kuvaus

Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

Lisätietoja

Kirjoittaja Kathy Conklin, Ana Pellicer-Sánchez, Gareth Carrol
Julkaisija Cambridge University Press
Julkaisuvuosi 2019
Kannen tyyppi Pehmeäkantinen
EAN 9781108401203
Kirjoita oma arvostelusi
Arvostelet: Eye-Tracking
Arvostelusi:

Goodreads-arvostelut

63,29 € 84,39 €