In the era of the Internet, your web presence can change our the horizon of your business. But building a simple website is not enough to serve that purpose. The website has to be search engine friendly so that you that you can get an organic traffic. This book will give you the brief understanding of the fundamentals of search engine optimization (SEO) in order to improve the search engine ranking of the website. It is a very helpful resource for the beginner to clarify the good practices to be followed for SEO compatible web development. The overall book is organized as follows: Chapter one focus on the introduction to the search engine, its types and components of search engine anatomy. The second chapter gives a brief overview of phases of SEO process and various optimization techniques. Keyword optimization process along with case study is discussed in chapter three. On-page optimization and off-page optimization factors are discussed in chapter four and five respectively. Chapter six focus on link optimization process and covers link building and link spamming techniques. Chapter seven and eight elaborate the process of creating of sitemap and robot.txt respectively.