Focus - Al Ries
-25% koodilla BOOKS
Toimitus 10-16 arkipäivässä
30 päivän palautusoikeus
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after indust ... Täydellinen kuvaus
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Kuvaus
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Lisätietoja
| Kirjoittaja | Al Ries |
|---|---|
| Julkaisija | HarperCollins |
| Julkaisuvuosi | 2024 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9780060799908 |