Focus Group Practice - Jonathan Potter,Claudia Puchta
-25% koodilla BOOKS
Toimitus 15-21 arkipäivässä
30 päivän palautusoikeus
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
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Kuvaus
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
Lisätietoja
| Kirjoittaja | Jonathan Potter, Claudia Puchta |
|---|---|
| Julkaisija | Sage Publications UK |
| Julkaisuvuosi | 2004 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9780761966913 |