Introduction to Cross-Border E-Commerce Ecosystem - Xiaheng Zhang
-35% koodilla BOOKS
Toimitus 17-23 arkipäivässä
30 päivän palautusoikeus
This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, ... Täydellinen kuvaus
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Kuvaus
This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Lisätietoja
| Kirjoittaja | Xiaheng Zhang |
|---|---|
| Julkaisija | Springer Nature Singapore |
| Julkaisuvuosi | 2025 |
| Kannen tyyppi | Kovakantinen |
| EAN | 9789819611645 |