Management Case Study Amazon. Analysis and Decision Making - Ricardo Escoda
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Toimitus 12-18 arkipäivässä
30 päivän palautusoikeus
Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a s ... Täydellinen kuvaus
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Kuvaus
Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.
Lisätietoja
| Kirjoittaja | Ricardo Escoda |
|---|---|
| Julkaisija | GRIN Verlag |
| Julkaisuvuosi | 2018 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9783668705111 |