Juran contends that the manager's basic function is to create change ("breakthrough") or prevent it ("control"), and demonstrates that each process is unvaryingly governed by a universal sequence of events. You'll learn the issues that arise, virtually without fail, whenever organizations introduce change; how to master an unvarying sequence of events that will enable you to overcome resistance to change, and break through to ever higher levels of performance; how to control any action or project under your supervision; how to achieve breakthrough in every area that determines a company's success - from attitudes ... to knowledge... to action; and when it's better to initiate change and when it's better to prevent it. Regardless of your field or product - whether you are a company president, superintendent, department head, foreperson, or a supervisor - this book will prove to be of immeasurable value to you. It is a book written for everyone who must achieve results, whether through the efforts of other people or through their own efforts.