Models for Innovation Diffusion - Robert A. Peterson,Vijay Mahajan
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Toimitus 15-21 arkipäivässä
30 päivän palautusoikeus
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessi ... Täydellinen kuvaus
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Kuvaus
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Lisätietoja
| Kirjoittaja | Robert A. Peterson, Vijay Mahajan |
|---|---|
| Julkaisija | Sage Publications |
| Julkaisuvuosi | 1985 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9780803921368 |