Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective. Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst! This book helps new and inexperienced business networkers to · find the most appropriate networking groups for their businesses · understand how to network effectively · recognise the mistakes that poor networkers make It also assists organisers of networking events by · outlining how to establish and grow a networking group · suggesting ways in which rounds of elevator pitches can be spiced up · explaining in detail how to set up and run 20 different networking formats The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas. If your networking is NOT working, it is almost certainly your own fault, and this book explains why.