Product Competitive Intelligence - James Michael
-25% koodilla BOOKS
Toimitus 10-16 arkipäivässä
30 päivän palautusoikeus
Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated ... Täydellinen kuvaus
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Kuvaus
Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated with these entities, which is analyzed to develop effective business strategies. Product Intelligence provides deep understanding, insights and analytics on a company's products and those of its competitors. Micro-demographics intelligence provides understanding of the interests, needs, and values of the members of the core groups constituting the consumer base of a product, service, or system. The goal of merging these three analytical approaches is the derivation of superiority metrics which form the basis of the value propositions that appeal to these consumers. Through targeted marketing these value propositions are delivered to the consumers in each segment.
Lisätietoja
| Kirjoittaja | James Michael |
|---|---|
| Julkaisija | Touchladybirdlucky Studios |
| Julkaisuvuosi | 2019 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9780999766941 |