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Product Planning Essentials - Kenneth Kahn

englanti
2011-05-15
137,56 € 183,41 €

-25% koodilla BOOKS

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Toimitus 15-21 arkipäivässä

30 päivän palautusoikeus

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and pra ... Täydellinen kuvaus

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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.Changes to the Second Edition• Addition of two chapters on design and legal considerations.• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.• Simplified technical discussions of planning techniques for improved comprehension.• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

Lisätietoja

Kirjoittaja Kenneth Kahn
Julkaisija Routledge
Julkaisuvuosi 2011
Kannen tyyppi Pehmeäkantinen
EAN 9780765626080
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Arvostelet: Product Planning Essentials
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137,56 € 183,41 €