Retail Space Analytics -
-35% koodilla BOOKS
Toimitus 12-18 arkipäivässä
30 päivän palautusoikeus
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting ... Täydellinen kuvaus
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Kuvaus
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner. It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).
Lisätietoja
| Julkaisija | Springer Nature Switzerland |
|---|---|
| Julkaisuvuosi | 2024 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9783031270604 |