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Scaling Procedures: Issues and Applications - William O. Bearden,Richard G. Netemeyer,Subhash Sharma

englanti
2003-03-01
217,45 € 334,54 €

-35% koodilla BOOKS

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Toimitus 15-21 arkipäivässä

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`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in MedicineEffective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.Scaling Procedur ... Täydellinen kuvaus

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`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in Medicine

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, this book also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.

Lisätietoja

Kirjoittaja William O. Bearden, Richard G. Netemeyer, Subhash Sharma
Julkaisija Sage Publications, Inc.
Julkaisuvuosi 2003
Kannen tyyppi Pehmeäkantinen
EAN 9780761920274
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217,45 € 334,54 €