Kaikki kirjat 25 % alennuksella koodilla: BOOKS

  • check Yli 10 miljoonaa kirjaa
  • check Uutuuksia joka päivä
  • check Yli 1 miljoona asiakasta luottaa meihin
  • check Hyvät hinnat ja alennukset
  • check Toimitus koko Eurooppaan

Servitization Challenges, Classification and Categorization - Arash Del Javan,Saeed Hassanzadeh Touri

englanti
2012-01-01
68,81 € 91,75 €

-25% koodilla BOOKS

Toimittajalla varastossa

Toimitus 10-16 arkipäivässä

30 päivän palautusoikeus

Service industries have grown significantly through past decades, and have become dominant concept in todays economy. Saturation of market regarding tangible products has made manufacturers look for innovative solutions to be able to provide more value for the customers. Adding services, making long term relation with customers, satisfying customers needs, respecting to customer demands as well as different ... Täydellinen kuvaus

Saatat myös pitää

Kuvaus

Service industries have grown significantly through past decades, and have become dominant concept in todays economy. Saturation of market regarding tangible products has made manufacturers look for innovative solutions to be able to provide more value for the customers. Adding services, making long term relation with customers, satisfying customers needs, respecting to customer demands as well as differentiating the products from competitors are some examples of the solutions. Servitization, the term coined by Vandermerwe and Rada (1988), is now widely recognized as the process of creating value by adding services to products. factors such as; financial, marketing, and competitive advantages play a vital role for manufacturers to accept the challenges to be service providers as well as to gain profit and stable share of the market. Obviously, applying Servitization trend is not simple, and drivers make manufacturers to cope with challenges. In the current book, seven major challenges facing manufacturers toward Servitization were found and described as; cultural, managerial, marketing, production, delivery, product-design, and communication. In order to describe Servitization

Lisätietoja

Kirjoittaja Arash Del Javan, Saeed Hassanzadeh Touri
Julkaisija Lap Lambert Academic Publishing GmbH KG
Julkaisuvuosi 2012
Kannen tyyppi Pehmeäkantinen
EAN 9783659302497
Kirjoita oma arvostelusi
Arvostelet: Servitization Challenges, Classification and Categorization
Arvostelusi:

Goodreads-arvostelut

68,81 € 91,75 €