The Adaptive Decision Maker - James R. Bettman,Eric J. Johnson,John W. Payne
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Toimitus 17-23 arkipäivässä
30 päivän palautusoikeus
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
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Kuvaus
Lisätietoja
| Kirjoittaja | James R. Bettman, Eric J. Johnson, John W. Payne |
|---|---|
| Julkaisija | Cambridge University Press |
| Julkaisuvuosi | 2008 |
| Kannen tyyppi | Kovakantinen |
| EAN | 9780521415057 |