Understanding Proactive Customer Orientation: Construct Development and Managerial Implications - Dennis Herhausen
-25% koodilla BOOKS
Toimitus 12-18 arkipäivässä
30 päivän palautusoikeus
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
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Kuvaus
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Lisätietoja
| Kirjoittaja | Dennis Herhausen |
|---|---|
| Julkaisija | Gabler Verlag |
| Julkaisuvuosi | 2011 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9783834931016 |