Validating customer loyalty model using structural equation modeling - Gerald Mahuro,Anne Wang'ombe
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Toimitus 12-18 arkipäivässä
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How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can¿t come up with many.To meet customers¿ expectations, the company representatives should anticipate and head off the need for follow-u ... Täydellinen kuvaus
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Kuvaus
How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can¿t come up with many.To meet customers¿ expectations, the company representatives should anticipate and head off the need for follow-up calls, address the emotional distress incurred during the interactions, minimize the need for customers to switch service channels, listen to and learn from disgruntled customers and focus on problem solving.
Lisätietoja
| Kirjoittaja | Gerald Mahuro, Anne Wang'ombe |
|---|---|
| Julkaisija | LAP Lambert Academic Publishing |
| Julkaisuvuosi | 2015 |
| Kannen tyyppi | Pehmeäkantinen |
| EAN | 9783659126468 |