Visual Identities - Jean-Marie Floch
-25% koodilla BOOKS
Toimitus 17-23 arkipäivässä
30 päivän palautusoikeus
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at qu ... Täydellinen kuvaus
Saatat myös pitää
TOP
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
-25% koodilla BOOKS
Varastossa
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-25% koodilla BOOKS
Varastossa
TOP
The Nord Stream Conspiracy: The Inside Story of the Explosions That Shook the World
-25% koodilla BOOKS
Loppu
TOP
Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype
Clarissa Pinkola Estés, Clarissa Pinkola Estes
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Prisoners of Geography: Updated 10th Anniversary Edition: Ten Maps That Tell You Everything You Need To Know About Global Politics
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Sapiens: A Brief History of Humankind
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
How Democracies Die
Steven Levitsky, Daniel Ziblatt
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Classic Football Shirts
Classic Football Shirts, Rory Smith
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind
Daniel J. Siegel, Tina Payne Bryson
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
Everything I Know About Love: Now a Major BBC One Series
-25% koodilla BOOKS
Varastossa
TOP
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
The Unabridged Journals of Sylvia Plath
-25% koodilla BOOKS
Toimittajalla varastossa
TOP
To Kill a Mockingbird. 60th Anniversary Edition
-25% koodilla BOOKS
Varastossa
TOP
The Testaments: The Sequel to The Handmaid's Tale
-25% koodilla BOOKS
Toimittajalla varastossa
Kuvaus
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
Lisätietoja
| Kirjoittaja | Jean-Marie Floch |
|---|---|
| Julkaisija | Continnuum-3PL |
| Julkaisuvuosi | 2001 |
| Kannen tyyppi | Kovakantinen |
| EAN | 9780826447388 |