"It's just a fun ad. Now the whole world is going crazy."

In Singapore Clearday! has developed from a small startup into a leading international cosmetic brand in less than a year. But when a draft of the company's latest skin cream advert is leaked the video goes viral globally for all the wrong reasons.

YouTube views are in the thousands and keep climbing; anger is building on social media; and journalists are starting to cover the story. This is an international PR nightmare; the company cannot be seen to be racist they've got to get it taken down before America wakes up.